Future Management IV: Marketing
If you work in a marketing role like I do, it's probably difficult for you to define marketing even though you see and use it every day -- the term marketing is a bit all-encompassing and variable for a straightforward definition.
This definition feels unhelpful.
The selling part, for instance, overlaps a little too snuggly with a "what is sales" definition, and the word advertising makes me think of Mad Men brainstorming sessions.
But upon digging deeper, I began seeing that actually, marketing does overlap heavily with advertising and sales. Marketing is present in all stages of the business, beginning to end.
Alison on Marketing & Consumer Behaviour
https://alison.com/course/marketing-and-consumer-behaviour?utm_source=google&utm_medium=cpc&utm_campaign=PPC_Tier-4_Course-3772_Marketing-and-Consumer-Behaviour&utm_adgroup=Course-3772_Marketing-and-Consumer-Behaviour&gclid=Cj0KCQiAtICdBhCLARIsALUBFcFnUVS9MlIbeAwgnAJyQDQHWFcEAbvfRloZhUWFvwPtTdJ2HujDcEYaAuUwEALw_wcB&gclid=Cj0KCQiAtICdBhCLARIsALUBFcFnUVS9MlIbeAwgnAJyQDQHWFcEAbvfRloZhUWFvwPtTdJ2HujDcEYaAuUwEALw_wcB
Edx on Marketing Essentials
https://www.edx.org/course/introduction-to-marketing-essentials
Google Course on Digital Marketing and E-Commerce
https://www.coursera.org/professional-certificates/google-digital-marketing-ecommerce?utm_source=gg&utm_medium=sem&utm_campaign=15-GoogleDigitalMktgEComm-ROW&utm_content=B2C&campaignid=17290366307&adgroupid=131958866770&device=m&keyword=digital%20marketing%20training%20courses&matchtype=b&network=g&devicemodel=&adpostion=&creativeid=598516657400&hide_mobile_promo&gclid=Cj0KCQiAtICdBhCLARIsALUBFcFh40etLEYyXYHr8lwXN-ErTl7-4RqCiQGVEyf0b6TR4hnW1W54JNQaAj3uEALw_wcB